Contact A Counsellor

counsellor button


teen suicide icon


panic anxiety icon

panic anxiety icon

#MindfulMondays with Miss SA

teen suicide icon


Research on Depression in the Workplace.

For more information please click here



email subscribers list

To subscribe to SADAG's newsletter, click here

To view previous newsletters - click here


Mental Health Matters Journal for Psychiatrists & GP's

MHM Volume 8 Issue1

Click here for more info


journalists crew making newspaper

If you are a journalist writing a story contact Kayla on 011 234 4837  media@anxiety.org.za


MySchool Facebook banner Nov

It’s the small things that make a BIG difference. Sign up for the “My School | My Village | My Planet” Card and start making a difference to Mental Health in South Africa today.

Click Here


cope with cancer book

Literacy is a luxury that many of us take for granted. That is why SADAG created SPEAKING BOOKS and revolutionized the way healthcare information is delivered to low literacy communities.

The customizable 16-page book, read by local celebrity audio recordings, ensures that vital health and social messages can be seen, heard, read and understood by everyone across the world.

We started with books on Teen Suicide prevention , HIV, AIDS and Depression, Understanding Mental Health and have developed over 100+ titles, such as TB, Malaria, Polio, Vaccines for over 45 countries.

suicide speaking book


Prescription in hand, women sleep on it, ask friends before filling

June 08 2010

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation.

The survey, by agency GSW Worldwide's Pink Tank unit, which focuses on women's health, identified a subset of Boomer women, dubbed “Ka-Boomers,” less trusting of medical authority, deeply skeptical of DTC advertising and inclined to research the drugs they're prescribed, weighing benefits against cost and, in particular, potential side effects.

What was really surprising was what happened after they left the doctor's office with script in hand, said Gretchen Goffe-Wagner, SVP, brand planner at Pink Tank. Half of them didn't go straight to the pharmacy. They went online to weigh the pros and cons, and what they're really looking for is: Do I feel comfortable committing to taking this?

The good news for pharmas is that Boomers are taking more drugs than seniors did 10 years ago, and fully 59% of survey respondents said they often ask doctors about new drugs — but then, even if the drug is prescribed, they rest on it.

If you look at the ˜pig in the pipeline,' the Boomer population, it's enormous and they've had a tendency to change every major life event they've aged into, says Wagner. So, now they're aging in to the higher healthcare consumption years and while they're consuming more prescriptions than people their age were 10 years ago. They're also less enamored with needing those prescriptions, and so they have a much higher standard for making decisions on what else they might take, and they're going back and questioning even what they are taking."

Marketers must rethink what constitutes the point of sale, the agency argues, to extend before and after the appointment.

Ka-Boomers, the survey found, rely on composite decision making, consulting multiple sources and talking to close-knit networks of friends online and off. Thirty-two percent said they research drugs online before filling, while 10% consider the cost and 2% ask friends or family.

This group tends to challenge authority more and when trust is low, you look to validate what you heard online “ what the doctor told you, what your friend said, said Wagner. “Just as new moms create these networks where friends share tips and experiences, they're emailing a close group of friends very frequently. It's a steady hum of information exchange among these closely-knit groups where there's a lot of trust.

They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, support groups, blogs they trust and, lastly, company sites.

Marketers, said Wagner, need to figure out how to participate in that dialogue. (That is why SADAG is here for patients, to encourage compliance.)

In TV and print ads, women are listening and looking for the side effect information, so ironically, the way to gain brand credibility is to give up some of that authority and create a dialogue. Women want to know how a drug works in their body. They want videos, visuals, education about health conditions.

SADAG is totally aware of this patient dilema which is why our website gets between 400,000 and 600,000 hits a month, and why we get up to 400 calls a day. For further information on how we can encourage patient compliance via sms systems that are in place. Please contact Cassey on 011 262 6396 011 262 6396 .

Our Sponsors

Our Partners